Reportedly, the fastest growing plant food on the market (GfK), Westland is investing in a media campaign for Boost for the third consecutive year. The 20 seconds advert will be aired on high viewership channels, including Channel4, ITV3, ITV4, and Sky, surrounded by contextually relevant programming for the home and garden. Aimed to drive visibility and preference, the Boost campaign launched on the 29th April and will run until early June.

The campaign is expected to reach over 40 million consumers with the messaging centred around the usage of the product achieving 4x more blooms, along with more fruits and vegetables (relative to unfed plants).

Helen Amos, Head of Category, at Westland Horticulture, commented: “At Westland, we want every gardener to enjoy a successful season, year after year. We continue to invest in our brands through media campaigns to help drive awareness and consideration, and inspire consumers to choose Westland as their trusted partner in the garden. Our creative aims to connect with gardeners and demonstrate how Boost can transform their garden into a thriving, vibrant space that’s full of colour. We will also be supporting our retail partners with a high level of in-store presence of Boost, and there’s a variety of options available to capture consumer attention in-store to maximise sales opportunities.”