Due to open on the 24th of April until the 15th of May 2025, the Harrod Horticulture pop-up shop will be located at 324-326 on the King’s Road in London.
A hot spot for fashionable shopping, the King’s Road in Chelsea boasts some 300 boutiques, a host of restaurants and galleries. With just two established gardening related businesses on the King’s Road, namely; the Chelsea Gardener (with cafe) and World’s End Nurseries, this could present an interesting commercial venture – especially considering the hype and anticipation of the RHS Chelsea Flower Show and Chelsea in Bloom, starting on the 20th of May.
Based in Suffolk, Harrod Horticulture designs, manufactures and sources garden products from their best selling fruit cages and raised beds to garden arches, pergolas, obelisks, planters, garden furniture, trellis, netting and so forth. The new pop-up will provide the company an opportunity to launch their new Darsham furniture collection to the Chelsea crowds, as well as showcase some current outdoor furniture collections manufactured on their premises in Southwold.
According to the Harrod Horticulture, they will also their pop-up shop will feature a range of collaborations such as: Rebecca Udall, the linen and tableware brand; Weaver Green, the purveyor of hand-woven home accessories; and artist, Zosia Olenska Anderson.