Through association with the National Garden Scheme’s (NGS) respected and much loved garden-related UK brand, the scheme is looking to generate additional donations for its beneficiaries in its 100th year, through the sales of carefully selected licensed garden (centric) products. The media coverage of the NGS centenary celebrations, across the UK and abroad, is expected to encourage the purchase of commemorative items.
Speaking to garden centre owners and employees at the recent Garden Centre Association’s Annual Conference, George Plumptre, NGS Chief Executive, explained that they are currently engaging in conversations with potential commercial partners and that the new licensing programme could help sales in terms of product association and differentiation. Throughout 2025, manufacturers can present their products to the National Garden Scheme for consideration. Licensees will be able use a specially designed, centenary logo on agreed products and, where appropriate, offer limited edition products in the recognised, National Garden Scheme yellow.
Each product sold, by the manufacturer, will generate a donation to the charity. Single or multi-year licences, will be tightly controlled, to ensure that participating manufacturers have exclusivity in agreed ranges and/or categories and that the selection of manufacturers “will sit well together within retailers” for optimum visibility.
Founded in 1927, the National Garden Scheme gives visitors unique access to over 3,500 exceptional private gardens in England, Wales, Northern Ireland and the Channel Islands, offering visitors a relaxing, affordable and memorable day to raise vital funds for nursing and health charities. The scheme is currently the most significant charitable funder of nursing in the UK – having donated a record £3,501,227 in 2024. The NGS audience is one that is passionate about gardens, many of which are long term supporters of the scheme. According to the NGS, they are predominantly 55+ with the time and resources to spend in their gardens.
For further details, see the National Garden Scheme Brand Licensing information booklet.