With simple instructions to sow in a pot or in a flowerbed, the seed mix is designed to create a pretty haven for bees and butterflies.
Featuring the iconic Pudsey Bear character on packaging, the product contains a blend of hardy and half-hardy annuals and perennials, all of which attract pollinators and beneficial insects. The new flower mix sits alongside Pudsey Sunflower and Pudsey Pumpkin seed packets and has an RRP of £2.99. From each product sold, 30p will go to Children in Need.
Helen Clayton, Brand Manager at Mr Fothergill’s says “We are delighted to continue our collaboration with such a wonderful charity. Our new Pudsey Wildlife Attracting Mix will encourage budding little gardeners to grow their own flower display, in a fun and easy way!”
The Mr Fothergill’s BBC Children in Need range is available from selected garden retailers throughout the UK.