Developed in partnership with McCann Advertising, Total Media, and Democracy PR, the ‘Easi Does It’ campaign is running across social media, YouTube and in-store to celebrate Flymo’s 60th birthday.
One advert captures a weightlifter interrupting his patio workout to tackle a persistent weed using the EasiWeeder before returning to his reps; the other shows a dog walker clearing her pathway in seconds with her EasiBlow Vac.
Bill Nighy, Peter Sallis from Wallace & Gromit and Coronation Street’s Ken Morley are amongst the stars to appear in Flymo’s adverts over the past 60 years. Sallis, who voiced Wallace, promoted the E-Minimo to tackle “handkerchief lawns” while startled Morley, used his mower to quickly cut the lawn as his wife arrived home in the 1986 advert.
Julie Blades, Global Product Manager at Flymo, said: “We had incredibly innovative products, but never chose to talk about the science in the adverts. Instead, it was about how our innovation led to ease and speed. We know most Flymo customers do not enjoy cutting the grass. It is something they want done quickly so they can get on with enjoying their garden.”
Sarah Bentham, UK Marketing Manager at Flymo, said: “We have always believed Flymo works best when you do not overcomplicate it. These new fun and fast adverts continue that tradition to target time-pressed households with no-fuss products that help them spend less time doing chores and more time enjoying their gardens.
