Organised by the Horticultural Trades Association (HTA), ‘Horticulture, The Conference‘ will take place on the 25th of September 2025, at the Barbican Centre, London. The annual conference brings together industry leaders and expert voices from both within and beyond horticulture for a day of insight, strategy, and connection.

Bringing his experience in futures research and strategic analysis, Josh McBain’s keynote session titled ‘What’s Shaping Our Industry? A Strategic Perspective’ will explore the key global forces shaping the future of UK environmental horticulture – from economic forecasts and geopolitical dynamics to evolving consumer behaviours and breakthrough technologies.

McBain has delivered transformative foresight programmes for organisations across the world, with his work making a tangible impact on business performance and helping to shape government policy. His research and insights have been featured in international media outlets, and he is known for connecting the dots between environmental, social, technological and economic change.

Fran Barnes, HTA Chief Executive, said: “Josh’s ability to decode what’s coming next – and what it means for horticulture – makes his session unmissable. With pressures and opportunities mounting across the board, this strategic overview will give our delegates the edge as they look to the future. Josh is nationally and internationally known for his expertise and knowledge, and we are delighted to be able to welcome him to the HTA conference stage.”