Formed by its members in 1899, and currently representing around 1,300 garden retailers, growers, manufacturers, wholesalers, landscapers, and garden designers, the Horticultural Trades Association (HTA) promotes and supports the business and workings of the horticultural industry.
Michael Perry, also known as ‘Mr Plant Geek’ will be start his new ambassadorial role by learning about the HTA’s Grower of the Year awards with Pippa Greenwood, the HTA’s Horticulture Manager. Perry will also speak to Jennifer Pheasey, the HTA’s Director of Public Affairs, about how the political landscape and policies can impact the horticulture industry, and to David Denny, HTA’s Director of Research and Insights, about consumers’ shopping habits at garden centres.
“We are delighted to have Michael Perry, aka Mr Plant Geek, as our new ambassador and look forward to building a strong and lasting relationship with him. Mr Plant Geek is a very popular influencer in the gardening world, whose passion for horticulture shines through in the content he creates for social media. I believe he is the perfect advocate for our members and our industry, which already delivers so much for the country’s economy, wellbeing, and environmental sustainability,” said Fran Barnes, Chief Executive of the HTA.
Perry added: “I’m very proud to be working with the HTA as an ambassador, helping to communicate the great work the association does across all parts of the horticultural sector. I will be creating a series of videos about how the HTA supports garden centres, suppliers, and landscapers, so I hope you can join me on my journey of discovery and celebrate this incredible industry.”
