The company’s flagship products, Magic Mulch product and Plant Fuel collection of liquid concentrate plant feeds now carry the clearly identifiable and recognised Vegan Society trademark. A milestone for the British brand, whose products are all 100% peat free, Soil Association-approved organic, chemical free and produced sustainably in the UK.
The Vegan Trademark is an internationally recognised vegan product certification, established in 1990 by The Vegan Society. The trademark ensures vegan products are accessible, and is now used on more than 65,000 certified vegan products across the world. To achieve certification, products undergo a thorough assessment to ensure their vegan claim is valid and authentic.
According to RocketGro, they are currently working to getting the rest of its range, which is already listed as Vegan Friendly, fully certified by the Vegan Society and authorised to use the widely-recognised trademark logo.
RocketGro Managing Director Toby Thomas said: “We are very pleased to be working with the Vegan Society to be able to ensure the message is clear about the Vegan certified status of our product range. We have started with two products, but the plan is to have the majority of our full range officially accredited. We know that our entire current range is vegan friendly and believe this is a great addition to the suite of environmental, sustainable, and eco benefits that RocketGro’s products offer our customers. They are great for the garden and great for the environment!”
Earlier this month RocketGro, compost supplier to River Cottage was shortlisted for the Environmental & Sustainability Award at the Somerset Business Awards 2024. The results will be announced at the awards event in March.