Awarded in association with Glee, the GIMA Innovators Seed Corn Fund (GISCF) provides an annual grant of up to £6,000 to help launch innovative, never before seen products for the gardening market. In its 11th year, this unique initiative is a celebration of grassroots innovation and the people behind the freshest ideas in gardening.
The 2025 GISCF winner will be announced at Glee, which runs from the 16th – 18th September at the NEC Birmingham. Past winners including Potr, GERMIE, Natural Grower, Qwickhose, PotMate™, Bloomin’ Amazing, and Vivagreen, which have gone on to become trusted names in garden centres across the UK.
The prize package, which is worth up to £6,000, includes: free exhibition space at Glee; up to £4,000 of support with design, development, consultancy, manufacturing or marketing; half page advert in the GIMA New Product Digest publication; 12 month GIMA membership; 12 month ACID (Anti Copying in Design) membership; PR support around Glee.
“The GIMA Innovators Seed Corn Fund is about fuelling the future of garden retail. Every year we discover individuals and start-ups who are brimming with ideas, passion, and real problem-solving creativity. It’s inspiring to see how these fresh voices are tackling challenges, tapping into trends, and introducing meaningful change. Retailers are always on the lookout for something different and this fund helps uncover exactly that. I can’t wait to meet this year’s applicants and help them take their next big step,” said Vicky Nuttall, GIMA Director.
The deadline for applications for the 2025 GIMA Innovators Seed Corn Fund is the 22nd of August.
