Opened on the 11th of September, visitors of the Dobbies’ Bury St Edmunds store will be with a new store layout, featuring expanded ranges, new plants and gardening products, as well as new clothing, home and toys. The restaurant now has space for an additional 80 customers inside and 40 more outside, with a new seasonal menu.
Investing both in the fabric of the stores as well as the teams, the company has refurbished and relaunched stores in Brighton, Cadnam, Hungerford and Beaconsfield this year.
David Robinson, CEO of Dobbies, explained: “We’re investing more than £4m in store refurbishments, with five completed and more planned. It’s been great to see our national refurbishment programme gathering momentum and delivering positive results. The improvements we’ve made are all about enhancing the customer experience – from showcasing our expanded ranges to creating a space that gives customers even more reasons to visit.”
General Manager, Kelly Box, added: “We’re proud of our refurbished store. People living in Suffolk love their gardens, so we’ve made changes to the store with these local garden fans in mind. The restaurant has also really moved on, with even more space and great seasonal dishes, as well as our famous Dobbies scones. The refurbishment has been a brilliant team effort from colleagues across the business, and we’d like to say a big thanks to everyone involved. We can’t wait for customers to see the work that’s been done.”
