Buyer Connect is GIMA’s initiative designed to strengthen relationships between suppliers and key retail buyers. Open to both GIMA members and non-members, these one-to-one sessions offer an opportunity to present products, forge partnerships, and explore new routes to market.
Taking place on the 20th of August 2025 at Wickes’ Head Office in Watford, the GIMA Buyer Connect event offers suppliers a valuable opportunity to connect directly with a leading player in the garden and home improvement retail space.
Wickes has a bold ambition – to be part of every home improvement project in the UK, both inside and out. As the garden continues to evolve as the ‘fifth room’, customers are investing more in outdoor living, from tranquil retreat zones to entertaining spaces. Recognising this shift, Wickes is looking to expand its garden offering, with a strong focus on drop-ship fulfilment and potential in-store development for 2027.
The Wickes team is reportedly keen to engage with suppliers in: Garden Furniture, BBQs, Garden Structures, Play Sets, Outdoor Heating Garden Décor (including Water Features) and Outdoor Storage. Though, the buying team has said that they are open to all relevant product submissions and innovations.
During the event, each supplier will receive a 25-minute appointment with the Wickes buying team (additional slots available for different product categories). There is a maximum of two representatives per company, per meeting. All appointments are subject to buyer approval, with confirmed times shared by the GIMA team.
“Our Buyer Connect programme continues to go from strength to strength, and welcoming Wickes is a testament to the value of these events. Their commitment to growing their garden and seasonal ranges – particularly through dropship – presents a significant opportunity for suppliers to engage with a brand that is investing in this space,” said Tony Kersey, GIMA’s Membership Ambassador.
