Blue Diamond to launch new ‘Believe in Yourself’ rose at RHS Hampton Court Palace Garden Festival

Fryer’s Roses, the Blue Diamond Garden Centres brand are launching the new ‘Believe in Yourself’ rose at this year’s RHS Hampton Court Garden Festival on behalf of the Stroke Association.

Believe in Yourself Rose by Blue Diamond and Fryer roses

Rosa ‘Believe in Yourself’, bred by Rosen Tantau is a compact shrub rose, approximately 50-80cms in height, with open pollinator-friendly, fragrant blooms in purple/pink colour.

The Blue Diamond Group of Garden Centres, which Fryer’s Roses is a part of, will donate £1 from every Believe in Yourself rose sold to the Stroke Association – the charity dedicated to support people to rebuild their lives after stroke.

Over 88,000 people survive a stroke every year in the UK, but surviving is just the start of a long and traumatic recovery journey. The Stroke Association is the only charity in the UK providing life-long support for all stroke survivors and their families. The charity provides tailored support to tens of thousands of stroke survivors each year, funds vital scientific research, and campaigns to secure the best care for everyone affected by stroke. They help survivors and their families find the strength and support they need to find their way back to life.

Saul Heselden, Head of Corporate Partnerships at the Stroke Association, said: “Mums, dads, grandparents, young people, even children − anyone can have a stroke, and its impact on lives at any age is traumatic. Every experience of stroke is different, and each journey of recovery is unique. We believe no survivor should have to face life after stroke without stroke support. Right now, the Stroke Association can only reach one-third of the survivors who most need support. We want to reach all those in need of our support, but we can only do this with the generosity of our donors and supporters like Blue Diamond Garden Centres. We’re incredibly grateful they have chosen to launch the beautiful rosa ‘Believe in Yourself’ to support the Stroke Association and raise vital funds for people affected by stroke.”

Blue Diamond Garden Centres are exhibiting at RHS Hampton Garden Festival, where the new rose will be available for purchase in the Festival of Roses – and online from Fryer’s Roses. Blue Diamond has two stands at the show, one in the Floral Marquee in collaboration with the National Trust and an exhibit in the Festival of Roses, to showcase Fryer’s Roses. In their floral marquee exhibit, Blue Diamond will be providing a snapshot of their, Ann-Marie Powell designed RHS Chelsea ‘Octavia Hill’ show garden along with the National Trust.