A long-standing and respected champion of the environmental horticulture sector, James Barnes has been a driving force at the Horticultural Trades Association (HTA) bringing over 25 years of invaluable business experience to the role. Working with the President, the CEO and the Board, James has played a pivotal role in shaping the strategic direction of the HTA and promoting the interests of its members.
During the COVID-19 pandemic, Barnes provided robust leadership, achieving the reopening of garden centres. His efforts ensured continued support for HTA members and contributed to the survival of many businesses, instilling a sense of reassurance in the industry’s future as well as encouraging a new wave of gardeners to appreciate their own piece of green space. He has also played an active role in growing HTA’s voice with policymakers and the media on a range of issues, whether on a sustainable transition to peat-free gardening or borders and trade policy.
“James has been an exceptional asset to the HTA and the wider horticultural community. His commitment to the sector is undeniable and will continue, and his leadership has been instrumental in navigating numerous challenges and opportunities. He has passionately advocated for our members’ interests, from ensuring their businesses could reopen during the pandemic to promoting sustainable practices like responsible peat use. Under James’ guidance, the senior leadership team at the HTA has been bolstered with the introduction of a CEO and new director roles who are effectively delivering a new strategy and value for members. We are all incredibly grateful for his dedication and guidance,” said Will Armitage, President of the HTA.
“I have thoroughly enjoyed my tenure at the HTA and have relished helping to build the organisation to be the respected and leading voice for the sector it now is. The horticultural industry remains a great family of businesses. It has contributed hugely to my life, and it’s been great to be able to support its broader success. Thank you to all those who have made the journey so enjoyable and so fulfilling. I hope to continue to champion and defend its causes,” said Barnes, Chairman of the HTA.
