Chelsea in Bloom 2025: Flowers in Fashion

Chelsea’s annual floral art show and London’s largest free-to-attend festival of flowers, Chelsea in Bloom, returns for its 20th anniversary to the theme of ‘Flowers in Fashion’.

Shop front decorate with flowers for Chelsea in Bloom in London

Coinciding with the RHS Chelsea Flower Show (19th – 25th of May), this year’s Chelsea in Bloom promises to transform the famous neighbourhood into London’s most elegant runway.

Organised by Cadogan in association with the Royal Horticultural Society (RHS), Chelsea in Bloom’s ‘Flowers in Fashion’ will see Chelsea’s retailers, restaurants and hotels showcasing captivating floral installations – with inspiration taken from fashion legacy, style icons, muses and more.

Entries are judged by an expert panel and the winners will be announced on Tuesday, 20th of May, 2025. The public can vote (here) for the ‘People’s Champion’ award, until midnight on Thursday, 22nd of May, the winner of which will be announced on Friday, 23rd of May.