RocketGro launched its collection of growing media products and liquid feed range online with Crocus in April, making their range of organic, peat-free products available to gardeners via both Crocus.co.uk and waitrosegarden.com.
According to RocketGro, the collaboration has been a commercial success this season, with such a positive uptake of RocketGro’s products that Crocus announced plans to further develop the relationship with the British peat-free brand.
Crocus Buyer, Laura Harb explained: “Crocus is really happy to be a stockist partner of RocketGro. We were really excited to start our collaboration, as both brands share the same drive for sustainability and the award-winning products suit our keen gardener customer really well. Our customers have responded so well to RocketGro across both the growing media products and the liquid feeds, that we are looking to continue to grow the relationship with Toby and the team at RocketGro.”
Managing Director, Toby Thomas said: “Launching our products with Crocus in 2024 has been a real boon for RocketGro, and we recognise that linking up with such a prominent online retailer is clearly a significant step forward in our journey. This has been an exciting development for RocketGro and it helps increase our exposure online, enabling us to reach even more customers. Crocus is very focused on sustainability and, therefore, the RocketGro eco story is a great fit for their business model, resulting in an extremely positive partnership. We are very pleased with the Crocus customer response to our products and we look forward to growing our sales with Crocus in 2025, helping more Crocus shoppers to embrace low carbon, peat-free and coir-free organic gardening.”
RocketGro’s portfolio of premium peat-free growing products covers a range of 24 products, which includes its flagship Magic Mulch, best-selling Fruit & Veg Compost, Seed & Cutting Compost, and Multi-Purpose with added John Innes. RocketGro products are chemical free, 100% organic approved, British grown, sourced and manufactured, and are the by-product of renewable energy production. Other RocketGro distributors include; the River Cottage, Kew, the RHS and Haskins.