Dobbies expand product lines

The garden centre chains introduced 69 new own brand product lines across horticultural categories.

Dobbies indoor plant lights

Part of their own Dobbies brand range, the new product lines will include gardening tools, indoor grow lights and a diverse selection of new bulbs. The Dobbies branded gardening range now includes over 700 items.

The expansion is a response to growing demand from UK shoppers for quality own brand products at affordable prices. According to the garden centre chain, a recent study by packaging manufacturer Amcor found that 70% of respondents regularly buy private label products.

The new additions to the range include:

  • 28 gardening tools priced in the £4.99 to £32.99 range, including a hand fork, trowel, garden border fork, lawn-edging shears and secateurs
  • 35 new bulb varieties that can be planted from now, including an exclusive Dahlia Bright Eyes which is only available to Dobbies’ customers.
  • Grow lights to support plant growth which will be available from late March
  • Six new lines of houseplant care arriving in store from late March, priced from £16.99

Marcus Eyles, Horticultural Director at Dobbies, said: “It’s important that we provide our customers with great quality basics to make the most of their gardens – no matter their experience or skills. We have been working hard to make sure that this year we have even more great quality own brand products that we can be proud of, and are available to customers at affordable prices. The right gardening toolkit can make the world of a difference and these new lines provide high quality essentials for those looking to bring garden living to life in 2024.”