Garden centre chain, Dobbies is working with Alzheimer’s Research UK to highlight the benefits of garden living for brain health and raise funds to find a cure for dementia.
The new, limited-edition Sensory Garden Bulbs Collection is now available nationwide, in store and online, as part of Dobbies’ activity to raise awareness of World Alzheimer’s Month. Priced at £15, the bulb collection is designed to create a captivating sensory garden and includes: Allium Purple Rain, Narcissus Bridal Crown, Tulip Blushing Apeldoorn and Tulip Purple Rain – selected for their scent, colour and texture.
Five pounds from each pack sold will be donated to Alzheimer’s Research UK to help raise funds to find a cure for dementia. Dobbies has raised almost £30,000 for Alzheimer’s Research UK since the 1st of March 2025, through various fundraising activities including in-store donations, charity walks and event ticket sales.
World Alzheimer’s Month is an opportunity for the garden centre to help increase awareness of Alzheimer’s disease and other types of dementia, by showcasing the benefits gardening can have on brain health. Through its support of Alzheimer’s Research UK’s Think Brain Health campaign, Dobbies hopes to inspire customers to help look after their brain through gardening and garden living.
Paul Glazier, Head of Corporate Partnerships at Alzheimer’s Research UK, said : “If nothing changes, one in two of us will be directly affected by dementia – either by caring for someone with the condition, developing it ourselves, or both. At Alzheimer’s Research UK, we’re committed to finding a cure for dementia and Dobbies is helping us achieve this by raising vital funds for research.
“This beautiful bulb collection is doing just that, with money from each pack being donated to our cause. Gardening is also a great way to show our brain some love, and potentially reduce our risk of developing dementia. Being active in the garden, learning new skills, connecting with others and planting these bulbs are great ways to show our brain some love while supporting life-changing dementia research. We’re incredibly grateful to Dobbies for standing with us and we want to say thank you to everyone who buys a pack. We hope the bulbs bring colour and joy to gardens across the country.”
The Sensory Garden 15 Bulbs Collection was developed in collaboration with Taylor’s Bulbs.
(Pictured: Dobbies Senior Plant Buyer, Claire Bishop, with Ian Clark from Taylor’s Bulbs and Catherine Crawford, Relationship Fundraiser at Alzheimer’s Research UK)
