In association with the UK branding practice SomeOne, Eden has evolved its tone of voice in the context of the increasing urgency of the planetary emergency and informed the creation of a new brand world for Eden – including logo, font and colour palette.
Emma Evans, the Eden Project’s Chief Marketing Officer, said: “The new branding work builds on Eden’s legacy of more than 20 years, acting as an exemplar of positive change from our home in Cornwall. It looks to our future ambitions for growth – through physical locations both in Cornwall and further afield, our communities and outreach work, our learning and cultural offer, and our growing digital channels and platform. We need to speak with a louder voice to tackle the challenges facing the planet, and our new identity gives us the platform to do this, helping us to increase our impact amongst existing and new audiences.”
The work for Eden is both strategically led and visually apparent. The imagery, animations, websites and experiences carry the newly designed logo and a high-readability typeface (Panton) which runs as a signature throughout. Refreshed colour palettes take the brand towards a more central leadership role in the sustainability sector.
The roll-out of the new brand begins this month and will be marked with an advertising campaign in the national press and out-of-home locations.