Shrub brand, First Editions was developed by Bailey Nurseries International in the USA. The company, a fifth-generation, family-owned company, supplies retailers, growers, landscapers and consumers with an assortment of shrubs, trees, evergreens, vines and perennials.
According to Haskins, they are the first UK garden centre group to stock a complete First Editions collection, which includes 25 varieties specifically designed for the British climate.
Richard Lockwood, Plant Buyer at Haskins, said: “The values of First Editions fit perfectly with our ethos of offering our customers outstanding quality, choice, garden performance and the confidence that our plants will meet, if not exceed their expectations. With the support of First Editions marketing and point of sale we have already seen some very positive sales of the early spring lines. A reserve schedule with our grower will ensure we have stock for each month, delivered in peak condition that will help customers in deciding what shrubs to buy.”
Originally established in 1882, the Haskins Group operates five garden centres in the south of England.
