Press Donkey was designed as an easy-to-use, personalised system enabling brands and media to share news, access downloadable image libraries and shine the spotlight on new trends, special collections and tailored content.

The platform features an image library, new product/trend resource, the capability to upload press releases and curate collections of various product categories, design alterations, trends, and occasions. Companies can spotlight their brands by means of their own personalised media centre on the platform in their respective brand colours, logos and images for prospective clients seeking product/range overviews.

Kimberley Hornby, founder of Hornby George PR, said, “While online Press Offices are not novel, PressDonkey stands out by prioritising functionality. Users should be able to swiftly and confidently establish a personalised presence or find the information they seek. Furthermore, the system empowers brands of all sizes, backgrounds, and financial capacities, enabling them to build an online presence that showcases their work, products, and future endeavours. This capability will prove particularly invaluable for those participating in trade and consumer exhibitions this year.”