The partnership with DP World Tour means that Husqvarna becomes an official partner to the Amgen Irish Open, the Betfred British Masters and Official Corporate Partner to the BMW International Open.
With this new partnership, the company aims to showcase its range of products and services in key markets through on-course and digital branding, product showcases in tournament villages and B2B networking via the premium hospitality platforms at each event.
“As world-leaders in the space of robotic mowers, we’re committed to helping people make time for what matters through our cutting-edge innovation. Whether that’s our professional range that opens more time for greenkeepers, or our residential models, that automatically cut the lawn to perfection – great for golfers looking to spend more time with their family, or out on the course.
“We’re also committed to supporting the game of golf, so we’re incredibly excited to see our connection to the game growing – whether that’s through the courses we supply, or those we partner with. We’re thrilled to announce this partnership as we take our next step in the sport,” said, Samantha Donnelly, Senior Marketing Manager at Husqvarna.
Max Hamilton, Executive Commercial Director of the DP World Tour, added: “Husqvarna are a globally minded organisation and they wanted to bolster their already strong track record in the golf industry. When looking to invest in a new sports sponsorship, our tournaments made perfect sense because we have an unrivalled diversity of players and tournament locations to choose from as Golf’s Global Tour.
“We have selected three tournaments for the partnership that are played in priority markets for their brand. Husqvarna have also recruited an impressive roster of social media influencers as Ambassadors in recent months, as well as DP World Tour icon Sir Nick Faldo, which provides additional activation opportunities at these tournaments. Together, we have all the ingredients to build a programme that delivers strong commercial results for their business.”
