Joint venture Haymarket Media Group Green Solutions and Garden Connect

Haymarket Media Group and Green Solutions Software GmbH have acquired Amsterdam-based Garden Connect.

Garden Connect is an online marketing agency working for horticulture businesses in the UK, the Netherlands and Belgium. Through the joint venture, the three companies can provide an improved and expanded offering to their customers and partners, and deliver a reported ‘omni-channel’ solutions to the garden industry, from retailers, growers to nurseries and suppliers.

In the next year, Haymarket says the acquisition will see the existing platforms of Green Solutions and Garden Connect transition to become Green Solutions International.