Natalie Boynton recognised for outstanding service to the garden industry

The HTA awarded Natalie Boynton of Happy Plants Ltd and co-founder of the Young People in Horticulture Association, the 2025 Pearson Memorial Medal.

Natalie Boynton wins HTA Pearson Award

The Pearson Memorial Medal is awarded for outstanding service to the garden industry in 1930, in memory of the Horticultural Trades Association (HTA), first General Secretary, Charles Pearson. It has been presented annually ever since, and over the past 20 years, four women have been previously awarded the prestigious medal.

Over the last decade, Natalie Boynton has originated, led, and substantially contributed to numerous industry initiatives that have created a lasting legacy in UK horticulture. A regular contributor to the HTA through participation in committees, working groups, and conferences, Boynton is paving the way for other young women in the sector.

Natalie Boynton (née Porter) is the Sales Director at Happy Plants Ltd in Formby, on the North West Coast, which is owned and operated by the Porter family. Formerly known as Porters Fuchsias, the nursery was founded by the Porter family forty years ago, in 1985.

Boynton was one of the pioneering UK growers who transitioned from carbon-pigment-free plant pots and compostable carry trays to the UK market. Instead, she introduced kerbside recyclable packaging crafted from recycled plastics. Subsequently, she became a leading participant in the HTA’s Nursery Working Group, which facilitated collaboration between growers and pot manufacturers to develop the ‘taupe pot’.

Five years ago, Boynton and two colleagues founded the Young People in Horticulture Association (YPHA), a group established to unite under-35s working in horticulture, helping to educate, innovate, and explore ways the industry can attract a younger demographic.

Natalie Boynton, Pearson Memorial Medal winner, said: “I’m lost for words. It’s amazing. What an incredible privilege. Being only the fifth woman to receive this medal in the last 20 years means a lot. I’ve seen so many fantastic people pick up this award over the years, so it’s wonderful even to be considered in the same realm as these people. It’s forty years since the family business started in 1985, we had a cake to celebrate the other day, so it’s big news all round. Winning the Pearson Memorial Medal really is the icing on the cake!”

“Natalie’s significant contribution to the industry is incredible and should not be underestimated. She has already accomplished a great deal in her career and is a supportive voice that encourages others in the sector to get involved and reach their potential. Winning the Pearson Memorial Medal is a fitting recognition of that, and a remarkable achievement. Natalie has been a key inspiration and hands-on contributor to the creation of the YPHA, a group of more than 1,200 young people forging networks, connections, and relationships in our industry. The YPHA is going from strength to strength, and now even has its own training academy. Thanks to her dedication, we are starting to see a new generation of horticulturists and business leaders who, I believe, will secure the future of UK environmental horticulture.

“I hope Natalie’s award for outstanding service to the industry reminds us of the important contributions made by a diverse but often under-represented group of people – women and young people – involved in UK horticulture,” said Will Armitage, HTA President.