National Garden Gifting Scheme is rebranding

The National Garden Gifting Scheme brand is being refreshed to remain competitive within the gift card market.

National Garden Gift Card
NGGC Cards

To align with recognised gift card terminology, and following the discontinuation of paper vouchers in December 2023, the National Garden Gifting scheme (NGGV) is changing its name to the National Garden Gift Card.

The gift card market in the UK is worth £8bn annually, with some of the most popular gift cards including the likes of Amazon, John Lewis, and Marks & Spencers. Representing the horticulture industry in this growing market, is the NGGV scheme, the UK’s longest-running promotion of gardening and gardening good causes, run by the Horticultural Trades Association (HTA).

The new gift cards will soon be available through the online store. During the transition, both the old and new brands will be in circulation for a brief period as existing stock is phased out. This approach supports the HTA’s commitment to sustainability by minimising waste.

Jon Dixon, HTA Director of Gifting Sales said; “The main aim of the scheme continues to be attracting consumers into the horticulture sector and growing the over 2 million consumer transactions in garden centres each year. The HTA is focusing on numerous exciting initiatives to ensure the scheme meets the expectations of both members and consumers, maintaining its competitiveness with other leading gift card schemes in the UK.”

According to the HTA, the new cards are in production and will be available in garden centres soon.