According to the Society of Garden + Landscape Designers (SGLD), the new name and accompanying rebrand have been developed to better reflect the diverse and evolving nature of the Society, as well as the size and scope of projects that its members undertake. The new developments are the culmination of their commitment from the SGLD Council to expand its membership community, enhance its brand position and reinforce its values and aspirations.
The new SGLD website will accompany the rebrand and serve as a platform to capture the spirit and creativity of the Society, showcase SGLD designers’ work, and be a hub for collaboration and inspiration. The refreshed website features a new palette of colours and master set of plant graphics developed to add colour, depth and a sense of playfulness to materials and digital platforms. The plant silhouettes, depicting flowers and foliage, have been designed to pop-up like self-seeding plants interlinking with graphics and imagery.
Andrew Duff MSGLD Chair of the SGLD said: “This momentous step forward for the Society reflects a collective vision by the SGLD and its members for inclusivity and modernity. The rebranding initiative represents more than just a change in name, it paves the way for a refreshed identity, complete with new typographical logos and a state-of-the-art website.
“It’s a significant period in the garden and landscape industry with horticulture and ecology coming together and the ongoing dialogue around it. It feels like an exciting time to be a garden and landscape designer and I hope the environmental concerns we’ve been championing over many years will now come together and be embedded in our everyday practice.
“Our new online presence will not only highlight the Society’s dedication to excellence but also position its members at the forefront of the industry.”
As well as the development of the new graphic identity, the SGLD has renewed its value statement around ideas of excellence, community, creativity and transparency to support its Mission to ‘inspire garden and landscape design that enriches homes, places and lives’.