Brand design agency, the Click, have updated the National Tree Week logo with the aim to better capture what it represents; collective action, a movement for the future and love of trees.

A hand-drawn circle transforms the ‘T’ into a tree, mirroring the circling of a date on the calendar, marking National Tree Week as a key moment in time in the tree-planting season.

“We wanted something bold, simple and recognisable, that could be used as a badge by everyone – the community groups with their spades in the soil, the charity partners that help to deliver all the action and the champions whose support gets the right trees to the right people. The fiftieth anniversary of National Tree Week is the perfect opportunity to create a collective identity that celebrates our shared purpose,” said Sara Lom, Tree Council CEO.

Scott Keightley, Design Director at The Click added: “We started with a simple observation: how do you capture the energy of a week when the entire nation rallies around trees? Our approach was to let typography do the work. A hand-drawn circle wraps around the letter T, transforming it into something that feels alive – part protection, part growth. It’s not revolutionary design thinking, just an honest response to what National Tree Week represents.

“The mark feels grassroots because it is. That hand-drawn quality speaks to the thousands of people who plant, protect and nurture during this pivotal week. We wanted something that could work as both logo and creative starting point – a visual language that future campaigns could build from. Most importantly, we hoped to capture that moment when individual action becomes collective force, when a simple mark on a calendar becomes a movement. The beginning of something bigger.”

National Tree Week 2025 takes place between the 22nd – 30th of November.