Themed ‘Colour In Your Garden’ the Peckish campaign is expected to reach 25 million consumers via TV, video on demand, social media, press and in-store promotions.

Timed during peak sales period, when freezing temperatures encourage the public to feed garden birds, as well as the unique time of year when consumers are watching festive TV favourites. The campaign was inspired by the vivid colours wild birds bring to gardens in the grey winter months.

The campaign will also shine a light on the brand’s wider mission to support nature with ongoing initiatives such as the ‘field to beak’ strategy, which strives to reduce waste and offset carbon emissions by reducing miles, with continuous innovation into sustainable products. The brand’s star product, Peckish Complete Seed Mix is packaged in 100% recycled paper packaging.