With their innovative, IP-protected flat-pack system, Potr planters are not only sustainable on account of their usage of minimal materials and manufacture from 100% recycled material, but the new pots provide new opportunities for plant subscription services and gifting. The letterbox-friendly, flat-pack design solves many logistical challenges of traditional plant pot shipping – reducing their CO2 footprint over conventional planters.
Andrew Flynn, founder and designer at Potr, received the GIMA Innovators Seed Corn Fund accolade at Glee 2024. As the ninth recipient of the GIMA Innovators Seed Corn Fund, Potr will receive a fund package, comprising a grant of up to £6,000 which includes a year’s full GIMA membership, plus a wide range of business support tools including free exhibition space at Glee and free PR support during the event. In addition, the winners package also includes design, development and manufacturing or marketing cost support up to the value of £3,000; access to an industry business consultant; one-year ACID (Anti Copying in Design) membership; and an advert in the next GIMA Buyers Guide.
Flynn said: “Winning the 2024 GIMA Innovators Seed Corn Fund is a huge honour. We’ve always believed in the potential of Potr to make a real impact in the gardening industry, and this recognition highlights the importance of sustainability in everything we do. The opportunities this award brings, particularly in plant subscription services and gifting within garden retail, are incredibly exciting, and we look forward to continuing to push the boundaries of eco-friendly design.”
Vicky Nuttall, GIMA Director, added:”We are delighted to announce Potr as the winner of this year’s GIMA Innovators Seed Corn Fund. Their innovative flat-pack design, coupled with a commitment to reducing waste, makes Potr a standout in the market. Their ability to serve the subscription and gifting sectors while drastically reducing their CO2 footprint aligns with the growing demand for sustainable gardening solutions. We look forward to supporting Potr’s growth in the UK market.”