Sarah Raven achieves B Corp status

The first online garden retailer to achieve B Corp certification, Sarah Raven earns the certification reflecting their sustainability and ethical business practices.

Sarah Raven with dahlias
Photograph by © Jonathan Buckley

B Corp certification is awarded to companies that meet the highest standards of social and environmental responsibility. According to the company, Sarah Raven business is built on responsible supplier partnerships, a deep respect for nature, and boasts an unwavering focus on the wellbeing of employees and customers alike.

Alison Doherty, CEO of Sarah Raven, said: “We are delighted to have been awarded B Corp Certification, providing positive affirmation of the business’ dedication to our people, customers, and the environment. Gaining the certification is a great achievement for the whole team but is not the end of our journey. Sustainability remains core to our mission and values, and as such, we will continue to strive for further improvements as a sustainable ethical business.”

As a business, Sarah Raven has endeavoured to ensure its operations became increasingly sustainable. In 2023, the company brought the first peat-free plant plugs to market in 2023. The Sarah Raven plant nursery in Lincolnshire and Perch Hill Garden, which host the business’s plant and garden trials, are also 100% peat-free.

In 2020, Sarah Raven worked with packaging experts to create compostable seedling and pioneered the use of compostable bionets for wallflowers in 2022. Additionally, the business is consistently breeding and adding more pollinator-friendly plants and flowers to its collection.

Rookery Farm plant nursery is self-sufficient for energy and water production thanks to purpose-built reservoirs and water systems that harvest rainwater across the site, saving over six million litres of water annually. The nursery’s energy and heat are provided via biomass boilers that use only local waste wood, straw, and cardboard.

In their journey towards B Corp certification, Sarah Raven has been focussed on establishing responsible and enduring supplier partnerships. The company works closely with growers, agencies, and packaging suppliers that share a vision for creating a long-lasting and meaningful service. Each partner is hand-picked to ensure the values they hold are in line with that of Sarah Raven. The company sources responsibly from managed forests and delivers 98% of customer orders with plastic-free parcels.

Sarah Raven added: “Nothing matters more to me than taking care of the people who work with us and of the natural world we all depend on. Being certified as a B Corporation is a gold medal sign that making beautiful gardens is part of a larger picture, in which the wellbeing both of people and of nature can go hand in hand.”

B Corp certification also highlights care for staff and the broader community. Raven’s business is a certified Living Wage employer and provides all employees with mental health support. The entire Sarah Raven team is encouraged to value diverse perspectives, enabling a rewarding environment where everyone shares in the business’ success.

Sarah Raven acquired Rookery Farm in Lincolnshire in 2022, with the investment increasing employment opportunities within a traditionally low-income area. The company also provides funding and volunteers for multiple UK charities, including ‘Something To Look Forward To’ and ‘Maggie’s’, both of which offer support and unforgettable experiences for families affected by a cancer diagnosis.

Following its recognition as a B Corp company, the business aims to reduce its carbon emissions by 5% annually with Planet Mark, and is actively exploring initiatives that can be implemented to meet that ambition.