To be based out of the new Stiga UK office in Stansted, James Gordon brings an impressive career of senior leadership in the consumer and B2B sectors, with experience in commercial management from his time in the UK, Australia, Asia, and the USA.
Gordon has held key roles at major companies such as Kärcher, Dyson, and Colgate Palmolive, driving market growth and operational efficiency.
“We are thrilled to have James join the STIGA team,” said Gregory Levacher, Group SVP of Sales. “His leadership and deep understanding of our industry will be a significant asset as we focus on growing and strengthening our market position in the UK.”
Stiga, officially entering the professional market, will be present at next week’s trade show GroundsFest, exhibiting their latest innovations in STIGA’s electric range and autonomous robotic and battery-powered lawn mower technologies. These new products, which will feature the ePowerPro battery system are to be officially launched in 2026.
