As a charity, the Royal Parks (TRP) manage over 5,000 acres of diverse parkland, rare habitats and historic buildings and monuments in eight Royal Parks across London: Hyde Park, Kensington Gardens, The Green Park, St James’s Park, The Regent’s Park and Primrose Hill, Greenwich Park, Richmond Park and Bushy Park.TRP also manage other public spaces such as Brompton Cemetery and Victoria Tower Gardens.
Cumulatively, the eight Royal Parks and other iconic green spaces are among the most visited attractions in the UK with 77 million visits every year.
As a Senior Digital Marketing Officer, you will create and deliver marketing campaigns and initiatives to support the marketing, fundraising and campaigning objectives. Focusing on increasing brand awareness and promoting external engagement opportunities, including events, you will manage a digital marketing agency and oversee all paid media as well as paid search. You will also manage end-to-end campaign processes, ensuring effective tracking and analysis, and implement digital user journeys through various channels such as the TRP website, Eventbrite and Just Giving. The candidate will collaborate with the digital, marketing and brand teams, as well as supporting our public-facing teams including the Learning, Help Nature Thrive, Partners, and Volunteering teams.
To be considered as a Senior Digital Marketing Officer, you will need to be experienced in creating and executing integrated marketing campaigns, plans and content across paid media channels. The candidate will also have experience using digital tools and processes to analyse results and amend campaigns. A good understanding of communications, marketing functions and audience segmentation is key.
- Salary: £32,666 – £36,000 per annum, pro rata, depending on experience
- Hybrid/agile working options
- Closing Date: 26/08/2024
- Location: The Hyde Park Learning Centre, Hyde Park in London
Full job and application details can be found here.