The Stroke Association launches digital garden

In a charity first, the Stroke Association has launched a digital garden called ‘Strength in Bloom’ to raise vital funds for the charity and support stroke survivors.

The Stroke Association's new digital garden

The digital garden, ‘Strength in Bloom‘ supported by the garden centre retailer, Dobbies is inspired by Stroke Association’s show garden at the 2024 RHS Chelsea Flower Show designed by Miria Harris. The digital garden recreates a lasting, online legacy by bringing the design elements of the Stroke Associations physical garden at RHS Chelsea Flower Show into the digital world. The RHS Chelsea garden was shaped by Harris’s experience of stroke and the stories of other stroke survivors, and designed to provide a place to support and inspire stroke recovery, both physically and mentally. A hopeful, positive space, the garden mirrored the charity’s purpose – to support every stroke survivor to achieve their best possible recovery.

The idea behind the digital garden project is to encourage supporters to donate by planting symbolic flowers and trees or selecting a plaque to dedicate to their cherished individual, creating a virtual haven they can visit from anywhere in the world, for years to come.

Juliet Bouverie OBE, Chief Executive of the Stroke Association, said: “Our first ever virtual garden, Strength in Bloom, is a digital haven filled with the healing power of nature. We’re asking people to dedicate a symbolic flower, tree or plaque to celebrate the resilience of a stroke survivor, or honour the memory of a loved one lost to stroke. Inspired by our Garden for Recovery at the 2024 RHS Chelsea Flower Show, we hope people can share stories of strength, find a sense of tranquillity and also reach a community from anywhere in the world.

“Our digital garden will help us to achieve our ambitious new goal; to reach everyone with stroke support as quickly as possible after their stroke, while also creating a beautiful, lasting legacy.

“Through tailored, coordinated and empowering stroke support, the Stroke Association helps survivors and their loved ones to achieve their best possible recovery. We provide support that covers every aspect of a survivor’s recovery, so they are not just living to survive, but able to live life again.”

David Robinson, CEO at Dobbies Garden Centre, said: “Dobbies has collaborated with the Stroke Association for a number of years as gardening is known to help support people rehabilitating from stroke, as well as improve overall health and wellbeing. Their Strength in Bloom virtual garden is an inclusive way for everyone to experience the joy of gardens and garden living, and we’re proud to be involved.”

After the show the Stroke Association’s RHS Chelsea Flower Show garden was reconfigured and moved to its permanent location adjacent to the stroke unit at Chapel Allerton Hospital, Leeds, where it provides a place for connection and rest for stroke survivors and their families.

Over 88,000 people survive a stroke every year in the UK, but surviving a stroke is just the start of a long and traumatic battle to finding their way back to life. Mums, dads, grandparents, young people, even children can be stroke survivors, and the impact of stroke on them and their loved ones can be catastrophic. A stroke can leave survivors unable to move, see, speak, or even swallow.

The Stroke Association is the leading stroke support charity in the UK. From providing vital stroke support services to funding pioneering stroke research, the Stroke Association relies on fundraising in order to support stroke survivors to achieve their best possible recovery. Currently, the Stroke Association can only reach one third of the survivors who most need the charity’s help.