The new 32-page newspaper, set to be a gardening friend to anyone will be written by gardeners, for gardeners. Designed to be a guiding hand for consumers to achieve success in their (indoor) garden, from what to plant, dig, sow, water, cut, prune, the newspaper will feature news, features, interviews, practical advice, puzzles and competitions. Each issue aims to inspire readers to head back in store to purchase products that help them achieve gardening success.

Highlighting Westland’s key brands and products, the editorial content will be written by the Westland team with support from Chris Young and his team – with contributions from August Bernstein, Michael Perry and Chris Collins. The first issue of The Westland Garden is expected to reach over 400,000 households, making it one of the largest print publications dedicated to gardening, and will be available for retailers to give away free to their customers from the first Bank Holiday weekend in May.

This issue will focus on spring/summer, and retailers can also expect a second issue later this year that motivates consumers to keep on gardening even as the days start to shorten. Each publication will be delivered alongside branded freestanding display units for garden centres.

Keith Nicholson, Marketing Director, at Westland Horticulture commented: “Westland wants to support customers in every possible way, from social media, through to the newly created Westland Garden publication. The newspaper will inspire consumers with helpful advice on how to create and maintain beautiful gardens. Offering the Westland Garden to our retail partners to provide free advice-led content to their customers helps drive traffic back in store and maximise sales from each visitor. We hope retailers are as excited by the prospect of a new publication to the gardening world as we are.”