Marketing
Peckish multimedia campaign returns this winter
Peckish, the wild bird food brand from Westland Horticulture, has reinvested in its ‘Colour In Your Garden’ media campaign to run from November.
Marketing
Garden Press Event 2025: brand showcase opportunity
Organised by the Horticultural Trades Association and the Garden Industry Manufacturers Association, the one-day exhibition, the Garden Press Event is set to take place in February 2025.
Marketing
Kent & Stowe new website
Westland Horticulture brand, Kent & Stowe introduce the launch of their new business-to-consumer website.
Marketing
STIGA sponsors Bayer 04 Leverkusen football team
Garden tool manufacturer STIGA is now the official groundskeeping partner of Bayer 04 Leverkusen until the end of June 2025.
Marketing
Dutch campaign encourages reducing paving for greener gardens
Running from June until October, a Dutch campaign was launched to encourage residents with gardens dominated by paving to switch to greener, more permeable gardens.
Marketing
Seedball ‘scatter a rainbow’ of wildflowers campaign
In celebration of Pride month this June, Seedball is encouraging people to ‘scatter a rainbow’ to bring beauty, colour through pretty wildflowers.
Marketing
Dobbies new spring advertising campaign
The garden centre retail chain, Dobbies has unveiled their new advertising campaign, “Spring’s OUR thing”, developed in partnership with creative agency, Elvis.
Marketing
Boost advertisement campaign back on TV
Ahead of the peak season, Westland Horticulture’s All-Purpose liquid plant feed, Boost will be back on TV in the UK and the Republic of Ireland.
Marketing
Westland introduces their new seasonal newspaper
Westland Horticulture, the company behind Jack’s Magic, Big Tom, Boost, Resolva, Peckish, Unwins and Kent & Stowe has launched The Westland Garden, a free newspaper for garden centre customers.
Marketing
In support of the pelargonium
The Pelargonium for Europe (PfE) marketing initiative aims to improve the image of geraniums and thereby promote their sale.
Marketing
Peckish Wildbird habitat seed
New campaign by wild bird food brand, Peckish to inspire the public to make gardens a haven for birds by growing them a home.
Marketing
‘Misleading’ EasiGrass advert banned
The Advertising Standards Authority banned Easigrass advert on the grounds the marketing materials misled consumers over supposed green credentials of plastic grass
Marketing
Millennials: route to business longevity for garden centres
Just as the rest of the economy, garden centres are facing challenges but now is a good time to reflect on the business to tune into market opportunities.
Marketing
Hillier launches new website for commercial trees
Hillier has unveiled its new website, showcasing its vast offering of field and container grown trees.
Marketing
Peckish £1.5m million pound campaign
Westland Horticulture’s wild bird food brand to debut biggest ever media campaign launching on TV at Christmas.
Marketing
Eden Project unveils new branding
The first rebrand in Eden’s history, aims to reinforce its position as a leading voice in the environmental movement.